Bread and milk before the snowstorm: the ultimate panic-buying cliché. I enjoy the jokes as much as anyone. A short while ago, it looked like we here in New Jersey were going to be smacked with a Weather Event right on top of Thanksgiving. Here’s me on Facebook, yukking it up:
Now I’ve started thinking more about that pre-storm supermarket rush. “Why is everyone so uptight about the bread and milk?” we clever people ask.
But this is also a serious question. Why is everyone so uptight? What chord is being played in our cultural memory?
Dedicated reporter that I am, I flexed my fingers and began Googling. Very quickly, sharp insights piled up, like: “Because we are stupid,” and “LOL.” I was, as ever, impressed by the discourse, but refused to be intimidated. Time to dig deeper, into the snowstorms of the past.
The deep, dark past.